Our Newest Arrivals

Roo The Label was created with the intention of offering timeless,
staple bikini styles that feel comfortable, flattering, and easy to wear.

The goal was to design swimwear that makes you feel confident in your own skin,
with a carefully curated range of colours that suit all skin tones and personal
styles.

Roo The Label focuses on affordability without compromising on quality,
ensuring each piece feels considered, durable, and well made.

Sustainability is
at the core of the brand, with bikinis crafted from eco-friendly materials such
as post-consumer plastic bottles, discarded fishing nets, and other ocean
waste.

Every piece is designed to be worn with confidence no guilt, just feel-good
swimwear that looks good and does good too!

Designed in Australia and carefully
made in Indonesia with love. We hope you enjoy them as much as we do x